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The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Ries, Eric, 2011
Overdrive
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Medienart eBooks
ISBN 9780307887917
Verfasser Ries, Eric Wikipedia
Schlagworte Nonfiction, Business
Verlag Crown
Jahr 2011
Altersbeschränkung keine
Sprache englisch
Annotation Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without...